Wendy's

Wendy's is a classic example of the use of bright colors.  Both red and yellow are generally used with the  Wendy's fast food chains.  The red is vibrant and draws the eye to the restaurant.  Then they also use yellow which is bright and happy.  The two colors are fun and attract to all customers.  No specific group is necessarily targeted; everyone is targeted.  When it comes to marketing Wendy's has left it's mark.  I don't know about everyone else, but when I think of Wendy's their main colors yellow and red pop in my head.  This deals with the fact that all their marketing is in-sync. Their commercials show their red and yellow palette when their showing off their food.  Then they decorate the restaurant to fit with those colors.  This further more creates the restaurants image.