Marketing Inside Department Stores

Another way that color theory affects marketing is inside department stores.  A person will decide on the store they want to shop in due to their personality or what they are shopping for.  If you are an impulse shopper you will be attracted more so to stores that are red-orange, black and or royal blue.  If you're more so on a budget you will be attracted to  pink, teal, light blue and or navy.  Then traditionalists are more attracted to pastels: pink, rose, light blue and or navy.  Stores know this and they use it in order to attract to these customers.  Bottom line is department stores want you to buy their products.