Most people have heard of Olive Garden. Known for   its delicious Italian food.  Also its warm and cozy environment.  In terms of marketing though what type of image has Olive Garden developed?  It's developed this color palette of Tuscany.  With it's use of green, purple and tuscany yellow-brown color.  These are the colors of their logo.  The green is for freshness of their food.  The purple is used in the grapes.  They could just be using it to further the picture of Italy, but they could also use it to mean that they take dignity in their food and restaurant.  Then the rustic yellow brown makes you feel warm. Then there is their commercials.

Their commercials involve their color palette, but they also throw in other colors in their food.  When they use red for their sauces it's very vivid.  All their colors in the food are perfection and that's the whole point.  Make the food look too good to be true that you just have to go to their restaurant and see for yourself.  Then there's also the fact that the food they show looks comforting, like a home cooked meal. The whole point is to use warm colors to keep people there and keep them relaxed, so they're more willing to spend money.