TARGET

An example of a budget store would be Target.  Now their store colors aren't necessarily applying to what budget shoppers look for, but they used a different method.  By using red is draws your attention.  If your just driving along, it's definately going to catch your eye.  It also says they want a lot of business because they used such a bold color.  Then there's the inside of the store.

The inside of the store carries the red inside.  It doesn't really keep people calm or relaxed.  That's how they increase the customers, because they bring them in and get them out fast.  Same process fast food uses. Target accomplishes this by the use of color and the lighting.  The lighting highlights their products and discounts.  So they get the customer to buy fast so that more people can come in. It's all about their marketing schemes.