Psychology of Color and Marketing

Color surrounds us everyday of our lives.  Each color conveys a feeling.  The psychology of color evaluates what each color portrays.  It's suggested that the color red creates the feeling of excitement, strength, sex, passion, speed, and danger. While green gives more of a relaxing feeling.  Green is also suggestive of nature and freshness.  Freshness dealing with foods most likely.  Then there's blue which suggests trust, reliability, belonging, and coolness.  Another color is violet.  Violet is the color of dignity, spirituality, royalty, and magic. Black on the other hand can suggest hate in some cases, but on the other hand it can suggest sophistication, elegance, seductiveness, and mystery.  The opposite of black is white which is considered pure, virginal, clean, and youthful.  The feeling can also coincide with light and hope.  Then there's yellow, a color that obviously suggests the sunshine and the warmth the sun provides.  It's also a very happy color that conveys hope.  Another bright color is orange which is a very playful, warm and vibrant color.   All these colors and more are used in marketing because of all the different feelings they are able to convey.  For example restaurants, car dealerships, clothing stores, commercials, television programs, etc. use color to convey a feeling to address to their audience.